Being active on Social Media doesn't mean you just have to engage people with some naive videos and snippets to increase reach. Make people know the brand, talk to people, educate, make audiences aware of the brand and most importantly sell.
When youtube created a sensation way back in 2004, it was not that trending. But videos started flourishing in 2017 than posts and pictures. Still, the trend goes on and Facebook has started with "Live Streaming Videos". Twitter's periscope is yet another feature users were obsessed and was quite popular among tweeters.
Artificial Intelligence influenced chatbots came to place during the absence of human to make work easier and quicker. AI Chatbots reply to customer's in seconds yet sometimes it fails to empathize. As a human, you talk to customer's knowing the situation of the order. Rather chatbots will send automated messages and so personalize your chatbot messages in order to connect with the customers and empathize in case of any grievances.
Word of mouth Marketing again came into place as audiences see that every brand gets recognized in Social Media. In the present scenario, brands gain credibility through influencers. Brands who sell products online will have limited audiences and also, audiences believe authentic content.
Organic Reach is getting lesser in Facebook as a lot of followers has made a shift in Social Media. Increase traffic on your websites only through paid Ad campaigns. Before that, you need to have a mobile-friendly website It is just like another paid Media. You don't have to stand in line to publish your product in newspapers or magazines. Build a winning strategy for the brand and you can easily tap the right audience.
Contents that lasts for a short period of time increases traffic and that's been a trend last year. Moreover, all the other channels have adopted the same in its own dashboard. Stories uploaded by brands every day is been noted by people fast as it disappears in 24 hours.