SEO trends keep changing every year and again this year, Google has come up with more updates you need to concentrate.
Ranking at the top in google organically is not the only way to pool up more people to your website. SERP features dominate the searcher's attention and that leads to organic listings like snippets. The conventional way getting links is all gone and now it takes you to a new featured page.
Learn how to interpret in Search Engines and be very specific in your content to catch the attention of audiences. Structured content is not going to boost your ranking, it will only improve your searches. Refer to rich snippets and optimize your data.
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Work faster to outrank others. Test your website and analyze your content using a number of free tools available to you online.
Write comprehensive content on Google, as per Latent Semantic Indexing. Quality content is what everybody is looking for and of course Google. It also does further Analysis through online tools.
Google says, 55% of teens and 40% of adults use voice search and moreover, voice search is growing faster comparative to type search. Research questions voice searches ask and accordingly target questions.
You can't ignore mobile users as most of the Google searches happen in mobile. So never ignore mobile SEO. You have a compelling Reasons to Redesign Your Website Now.